The act of sending email that falsely claims to be from a legitimate organization. This is usually combined with a threat or request for information: for example, that an account will close, a balance is due, or information is missing from an account. The email will ask the recipient to supply confidential information, such as bank account details, PINs or passwords; these details are then used by the owners of the website to conduct fraud.
Phishing is when a scam artist sends a message to trick you into providing your personal information. The scam artists then use that information to steal your identity and your money.
There are ways to protect yourself against phishing scams online that are easy and should be done by everyone.